Introduction
In over a decade of experience, I’ve worn many hats—taking on roles, and roles within roles, that may or may not have been related. I’ve been an instructional writer, digital marketer, customer service agent, ghostwriter, event manager, entrepreneur, and more. But at the core of it all, my work has been about communications. You can read more about me here.
Projects
E-LEARNING CONTENT
Micro-learning Videos (Youtube)
AdBasics introduces you to the fundamentals of digital marketing through short, micro-learning videos on YouTube. This series is a work in progress. It covers jargons and concepts that can help build your digital marketing vocabulary.
I’ve been developing these online videos using various tools. The process involves writing scripts, recording voiceovers, creating visuals, and designing thumbnails.
LEARNING DESIGN
Instructional Design – Capstone
Having created e-learning content for the US market in the past, I wanted to deepen my understanding of instructional design. So, I took the Certified Instructional Design Practitioners’ Course, an instructor-led program by
KPMG India.
As part of the course, I developed a module using Storyline 360. This module is a small segment of the capstone project and the content is based on the case study provided during the training.
CONTENT RESEARCH
Content Research & Infographics
Creating country-specific market guides for Rubric is one of the many interesting things I work on. The market guides are created for businesses looking to enter new markets and considering translation services for those markets.
The process involves researching the market and identifying the key benefits, language requirements, digital penetration, and regulatory requirements, among other factors. It also involves developing content and graphics for the guide.
MARKETING COMMUNICATIONS
Marcom & Design Overview
Much of my work revolves around marketing and business communications, both online and offline. This could mean researching information and topics for blogs, designing infographic pieces, re-structuring website pages, designing a brochure, or creating a presentation—basically, anything that helps communicate a message effectively.
I use a mix of tools and platforms to bring these pieces to life, depending on what works best for the project.
DIGITAL MARKETING
Website Revamp for Ad-Readiness
This case study briefly outlines how I helped a client transition from an outdated website to one that was digital marketing and ad-ready. The journey recognizes the challenges, identifies solutions, and focuses on user experience.
The client is a technical services company that provides process and laboratory instruments for monitoring various parameters with applications in Breweries, Distilleries, General Chemicals, Pharmaceuticals and Petrochemicals.
CONTENT RESEARCH
Educational Video –
Saltatory Conduction
This informative piece intends to answer the question “Why do myelinated neurons conduct nerve impulses faster than non-myelinated ones?” It is created for an audience with a basic understanding of neurons.
Learning, comprehending, and converting the information into a video took a fair bit of research. I used a whiteboard and simple line drawings to explain the concept.
