I’m a content designer and communication specialist with a current focus on learning design. My experience spans diverse industries and international markets. I’ve provided design and content solutions for corporate presentations, digital content, and learning materials. I’ve serviced customers in multiple markets for three global brands as a front-line agent, and have also supported organizations as a digital marketing generalist.

MARKETING COMMUNICATIONS

Marcom & Design Overview

Much of my work revolves around marketing and business communications, both online and offline. This could mean researching information and topics for blogs, designing infographic pieces, re-structuring website pages, designing a brochure, or creating a presentation—basically, anything that helps communicate a message effectively.

I use a mix of tools and platforms to bring these pieces to life, depending on what works best for the project.

E-LEARNING 

Micro-learning Videos (Youtube)

AdBasics introduces you to the fundamentals of digital marketing through short, micro-learning videos on YouTube. This series is a work in progress. It covers jargons and concepts that can help build your digital marketing vocabulary. 

I’ve been developing these online videos using various tools. The process involves writing scripts, recording voiceovers, creating visuals, and designing thumbnails.

CONTENT RESEARCH

Content Research & Infographics

Creating country-specific market guides for Rubric is one of the many interesting things I work on. The market guides are created for businesses looking to enter new markets and considering translation services for those markets.

The process involves researching the market to identify key benefits, language requirements, digital penetration, and regulatory requirements, among other factors. It also involves developing content and graphics for the guide.

• View the Thailand Market Guide

• View the Spanish-speaking Market Guide

LEARNING DESIGN

Instructional Design – Capstone

Having created e-learning content for the US market in the past, I wanted to deepen my understanding of instructional design. So, I took the Certified Instructional Design Practitioners’ Course, an instructor-led program by KPMG India.

As part of the course, I developed a module using Storyline 360. This module is a small segment of the capstone project and the content is based on the case study provided during the training.

LEARNING DESIGN

Scenario-based Learning

Shine Berry is a luxury fashion brand that wants to ensure that its customer service agents strike a balance between following company policies and ensuring customer satisfaction.

I’ve built the module on Articulate Storyline to meet this requirement. It uses branching and gamification to measure performance parameters of the customer service agent and provide feedback.

HUMAN-CENTERED DESIGN

UX/UI Project – MovieMax

MovieMax is a theatre that issues mobile tickets and provides easy ticket management for group bookings and scheduling.

This UX UI project involved finding solutions to two key issues: movie ticket management for group bookings and movie scheduling for frequent movie goers. The project focused on identifying pain points, building user journey maps, wireframing, and building prototypes for the mobile app MovieMax. 

DIGITAL MARKETING 

Website Revamp for Ad-Readiness

This case study briefly outlines how I helped a client transition from an outdated website to one that was digital marketing and ad-ready. The journey recognizes the challenges, identifies solutions, and focuses on user experience.

The client is a technical services company that provides process and laboratory instruments for monitoring various parameters with applications in Breweries, Distilleries, General Chemicals, Pharmaceuticals and Petrochemicals. 

CONTENT CREATION 

Educational Video –
Saltatory Conduction

This informative piece intends to answer the question: why do myelinated neurons conduct nerve impulses faster than non-myelinated ones? It is created for an audience with a basic understanding of neurons.

Learning, comprehending, and converting the information into a video took a fair bit of research. I used a whiteboard and simple line drawings to explain the concept.